Vlog: Improve your online presence with Video Blog

As a professional video and animation producer I am constantly reminding my clients just how important and powerful video can be to promote your business, brand, product or message. Some videos and animations must be professionally produced if you want to be taken seriously. A poorly produced video can do more damage than good.

However, the great thing about Vlogging is that it is something anyone can do with no budget or professional input needed. It's a great way to start testing how video can boost your online presence and reach. It's also a great way to promote yourself, although so much business is now done online people still like a personal approach and people like to know who they are dealing with. Vlogging is a great way to let the online world meet the real you and get to know who you really are.

What is a Vlog?

A Vlog in simple terms is an online video diary, or video log. It's a great way of sharing your thoughts, experiences, knowledge and general points of view with anyone who wishes to view your Vlog.

Originally called “web logs”, the word Blog was derived as a shortened version of the word “weblog”. As the name suggests a Vlog is video version of a Blog, Video log.


4 Tips and Pointers on Making a Vlog

I’ve written this Blog to give you some tips and pointers on making a Vlog and then posting it online.


What equipment will you need to make a Vlog?

To get started you’ll just need yourself, your personal computer/mobile device (with camera) and a quiet place to record yourself. As with anything there are other pieces of equipment available that will improve the quality of your Vlog like microphones, high quality cameras and lighting but these are optional and might be something you want to research as you get more seriously into the world of Vlogging.

What do you Vlog about?

You can Vlog about absolutely anything of interest to you. If you run a business or are trying to promote yourself/your business then Vlogging about what you do can be an effective way of communicating your message. As with this Blog I am sharing some of my skill set in the hope that it will help others who have never before made a video of any kind. Vlogging about subjects which you know about and are confident in sharing is a good place to start. You can view a list of the top 100 YouTube Vloggers by following this link, https://vidstatsx.com/youtube-top-100-most-subscribed-people-vlogs-channels It is definitely worth having a look at some of these to get some ideas about what might and might not work for you.

Where do I post my Vlog?

YouTube is the obvious answer and is the world's second largest search engine so if used correctly can be a great place to grow your brand. It is definitely a great place to start and once you have created your own YouTube channel and tested the water then there are lots of other channels you can push your content out on including Vimeo, Facebook, Twitter and Snapchat.

How often and how long?

Although there is no hard and fast rule here my advice would be that a successful Vlog needs to be relatively short, to the point and regularly updated. As mentioned before it is essentially a video diary so making one Vlog every month or two won’t work. You need to set aside some time dedicated to your Vlog on at least a weekly basis. Perhaps you could start by choosing one day a week to produce your Vlog and as you move on this could become more frequent. Daily Vlogs are popular and keeping them somewhere between 5-10 minutes is a good length to begin with. You can use analytics tools within YouTube, Google, Facebook etc which will allow you to look into the statistics on how your Vlog is viewed. This can be useful in helping you understand how your viewers are responding to your Vlog letting you tailor timings, content and frequency of your content.


Do Your Own Research

These are some basic tips and points for you to get started. As I stated earlier you should do your own research, look at some of the successful Vloggers online, search for similar subjects that you are hoping to Vlog about and think about how you are going to fit Vlogging into your schedule. If you are serious about giving it a go then you will need to dedicate at least a couple of hours a week in the initial stages to recording and uploading your Vlog. This time will reduce as you learn more about what you are doing and it becomes a natural part of your week.


Learn from Statistics

As you move forward it is a great idea to monitor and learn from statistics so that you can tailor your Vlog to be more successful and popular with your target audience. Keep an eye out for more of my Blogs and Vlogs on this subject in the coming months. However, at this stage my advice would be to do some research and get used to recording yourself on camera. It doesn’t come naturally to everyone but practice will definitely help. Get into a routine and start posting your Vlogs, initially you might not get many views or much response but you will be learning as you go. To create a successful Vlog there are far more areas we will need to look into but for now just start recording, get used to the process and try to have some fun. A Vlog is essentially your way of communicating with your target audience and people will respond well if you try to let your personality shine through.


About Moovii Video Production

Moovii, based in Dundee, Scotland can help you make an impact with video production, animation production and online video marketing. We can work with you to create fun, exciting, informative and successful video productions, animation productions and vlogs.

Back to Blog